Royal Enfield, the iconic British motorcycle brand, is gearing up to enter the electric vehicle market.

The company has already started investing in research and development.

It is working on creating a supplier ecosystem for its electric motorcycles.

It is uniquely differentiated electric motorcycles

Govindarajan also noted that Royal Enfield has made a strategic investment in Stark Future

In December 2022, Royal Enfield announced that it had acquired a 10.35% stake in Stark Future for 50 million euros.

Eicher Motors, the parent company of Royal Enfield, has approved a capital expenditure of Rs 1,000 crore for the Royal Enfield business in FY23-24.

This investment will be used to fund the development of new electric motorcycles

Royal Enfield is well on its way to becoming a major player in the electric motorcycle market.