Royal Enfield, the iconic British motorcycle brand, is gearing up to enter the electric vehicle market.

The company has already started investing in research and development.

[{"selector":"#anim-4673fb8a-9610-4d2b-a26d-e30f44e64f90","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8130e029-e52c-4f9d-b784-b6438293752d","keyframes":{"transform":["translate3d(-105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-762efdff-b0bf-471d-8634-3ea025fe0256 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-0.04664148792975174%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

It is working on creating a supplier ecosystem for its electric motorcycles.

[{"selector":"#anim-de75a22e-e33e-48d2-b535-dda75854ad73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f507c7c-bcab-40d9-9ec7-3b23620e67b4","keyframes":{"transform":["translate3d(105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-081bbf25-fb24-4c2a-a192-27a8b5f8ea24 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

It is uniquely differentiated electric motorcycles

[{"selector":"#anim-e5fa5e06-a92a-4a8e-87cc-0e4793e7c7a3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8cf36fd1-0b90-4420-a7d1-eb109801252a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eba94415-91d3-4ee4-a1b4-7894b291c015","keyframes":{"transform":["translate3d(-105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Govindarajan also noted that Royal Enfield has made a strategic investment in Stark Future

[{"selector":"#anim-9c1a6221-b8bc-4f42-aea2-23577e0f0f0e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d7caa8c1-55bf-4cdb-8be5-e63669e67b1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1500cc5c-271e-412f-ac36-79be598ae75e","keyframes":{"transform":["translate3d(105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

In December 2022, Royal Enfield announced that it had acquired a 10.35% stake in Stark Future for 50 million euros.

[{"selector":"#anim-3eccb134-8bdd-4574-ae10-9b8bb69526c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e61b8f46-058e-4700-a913-e6f303f9b9ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b081197-29a8-4a68-abf8-9d39065c366e","keyframes":{"transform":["translate3d(-102.8133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Eicher Motors, the parent company of Royal Enfield, has approved a capital expenditure of Rs 1,000 crore for the Royal Enfield business in FY23-24.

[{"selector":"#anim-2e01b095-ba87-40e7-b803-1820535f289f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-14cd67b2-4d2e-4465-85d9-2645f829a427","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83a3b19a-96bb-474e-af8e-a94903fa9fbd","keyframes":{"transform":["translate3d(105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

This investment will be used to fund the development of new electric motorcycles

[{"selector":"#anim-d7ed98a7-0800-4dd8-b885-765596aa841d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-527eefa0-e4b1-4fe4-b180-bb7aad95fa74","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb9925df-43c0-4413-9b6f-fbed903c2b11","keyframes":{"transform":["translate3d(-105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Royal Enfield is well on its way to becoming a major player in the electric motorcycle market.

[{"selector":"#anim-e7f4a1e6-b7ba-40ec-a32d-9d57bee2cffd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.816009227433226%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ecc78ae3-a83e-4204-b8d3-508a4e0d77e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dda23d8-4e55-48cd-882a-339749f456eb","keyframes":{"transform":["translate3d(105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]